The Amazon logo:

Can you identify which is the real logo of Amazon.com without referring? The clue is at the yellow arrow. Amazon is an online shopping site, and to indicates that they do have all types of goods, they made their arrow on their logo showing “A to Z” – so the actual Amazon logo will be the one at the bottom right.
FedEx Logo:

Do you see any arrows on FedEx’s logo? I saw it a few times at other site saying that there’s an arrow hidden in the FedEx arrow, but I couldn’t find it. I have now know where it is, it’s your turn to find. The clue is that the arrow is located in between the alphabet E and X, and the arrow is white, acting as a background.
Both Amazon and FedEx logo are very creative, but I like the FedEx logo more. You won’t be able to see it easily, unlike Amazon’s logo. Is there any other logos with hidden meanings that you know? Feel free to suggest them at the comment box below, but make sure you know what’s hidden.
Amazon logo via Digital Inspiration
FedEx logo via The Sneeze


that’s something interesting to learn about, do you know what does the arrow in FedEx’s logo stand for?
the arrow in the fed ex logo means moving fast and forward
Maybe it symbolized them as a delivery service? Not really sure though.
Another one will be Carrefour’s logo with a big hidden C.
Look carefully at the Northwest Airlines Logo! The N is alone, and then a triangle makes the N into a W. The logo is in a circle – which the triangle then becomes a compass pointer – pointing in which direction? I’ll give you one guess!
These are very interesting, but are these logos designed for the consumer to find these hidden items?
The FedEx logo is obviously on either side of their trucks. Ironically it’s pointing the wrong direction on one side of the truck.
-fs
The arrow in fedex stands for “speed and precision”
they wanted it to be hard to find, b/c if a consumer finds a “secret” in a logo, they are more then likely to remember the logo and even tell someone else about it.
Did you know that you can spell the word “TOYOTA” from their Toyota symbol?
[...] ist ein Pfeil versteckt. Aber wo? Ich musste bei vc auch erstmal den Spoiler ausklappen um zu sehen: Der Pfeil befindet sich zwischen dem E und dem x [...]
The logo of Sun (http://www.sun.com/) is kind of hidden.
There’s an interview online with the Fed Ex logo designer.
He said it was a simple mistake that the arrow shows up. It’s a coincidence that it seems to indicate “speed” or direction or whatever. It’s just one of those things that worked out with the right font at the right time.
No hidden meaning there.
The Pepsi logo reads “lsd3d” when turned upside down.
Ok, what does “Isd3d” mean?
lsd3d = LSD-ed = High on LSD
jeeso..
lsd’d
trippin?
gerrit yet?
Vittel Water’s logo spells out vittel if you take it apart.
evian = niave
^^^ wtf does niave mean?
He spelled it wrong…
Evian = Naive
Definition:
http://www.google.com/search?hl=en&q=define%3A+naive&btnG=Google+Search
The arrow in the FedEx logo is “acting as a background?” That is ridiculous. It isn’t an actual arrow they put in there. It is just the way those two letters happen to go together to recreate the shape of the arrow. The way you worded it made you sound really amateur.
“The Pepsi logo reads “lsd3d” when turned upside down.”
thanks but nooo thanks O.O
Very cool stuff. Would love to have been a fly on the wall when some of these logos were created.
I believe the arrow in FedEx’s logo is a secret sign from Carol Burnette saying “Good Night” to her daughter.
Very interesting article. I will never look at ogos the in the same way.
Take a look at the logo of Carrefour.
http://www.google.com/search?q=carrefour+logo&rls=com.microsoft:en-us:IE-SearchBox&ie=UTF-8&oe=UTF-8&sourceid=ie7
It has a hidden C between the red and the yellow arrows.
I observed it only yesterday when I visited Carrefoure in Taipei
The FedEx logo was designed with the arrow in mind. I read an article on how they re-designed the letters to make that arrow.
http://www.metacafe.com/watch/1131329/hidden_secrets_in_company_logos/ I made a video with all of the info here, check it out!
Check out the US Postal service logo. The most obvious read is an eagles head in profile. But its also a hand (the beak) sticking a letter (the white rectangular shape) in a mailbox (the eagle’s outline). The point of view is from inside the mailbox. Pretty cool. Check it out: http://map.sdsu.edu/geog104/lecture/images/usps_logo2.jpg
Funny how you can only see one side of things until someone points out the other and u go How the Hell did I miss that!!??
The FedEx log in the truck viewed from the long distance highlights the arrow
Two great sports examples. The old Milwaukee Brewers logo is a lower-case M and B creating a baseball mitt
http://www.underconsideration.com/speakup/profiles/images/jimm_MilwaukeeBrewers.jpg
And the old Hartford Whalers have a hidden H in the space created between the tail and the W
http://www.flickr.com/photos/adamjschmidt/3231788201/
Any one noticed the “31″ in the Baskin Robbins logo?
Seeing as how the Masons were basically the founder of this country the had and still have a hand in most of what goes on… That being said, if you look at most icons you can see the Eye of Ra in ‘em.
RED DOG, turn upside down it is batman eating out cat woman.
These are all examples of subliminal messages.
I’ve noticed that in several companies there are Arrows or triangles that point to the right or east. Some are not as clear as AMazon and Fed Ex. Companies like AOL, Sprint, Wachovia, Taco Bell (the tilted bell), and a few others I can’t remember at this time.
there is a secret hidden bear in the toblerone logo, in the mountain
EIGHT!