Hidden Meanings of Amazon & FedEx Logo

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The Amazon logo:
Amazon Logo

Can you identify which is the real logo of Amazon.com without referring? The clue is at the yellow arrow. Amazon is an online shopping site, and to indicates that they do have all types of goods, they made their arrow on their logo showing “A to Z” – so the actual Amazon logo will be the one at the bottom right.

FedEx Logo:

FedEx Logo
Do you see any arrows on FedEx’s logo? I saw it a few times at other site saying that there’s an arrow hidden in the FedEx arrow, but I couldn’t find it. I have now know where it is, it’s your turn to find. The clue is that the arrow is located in between the alphabet E and X, and the arrow is white, acting as a background.

FedEx Logo Arrow
If you still can’t see where’s the arrow, bang yourself to the wall

Both Amazon and FedEx logo are very creative, but I like the FedEx logo more. You won’t be able to see it easily, unlike Amazon’s logo. Is there any other logos with hidden meanings that you know? Feel free to suggest them at the comment box below, but make sure you know what’s hidden.

Amazon logo via Digital Inspiration
FedEx logo via The Sneeze

42 thoughts on “Hidden Meanings of Amazon & FedEx Logo

  1. Look carefully at the Northwest Airlines Logo! The N is alone, and then a triangle makes the N into a W. The logo is in a circle – which the triangle then becomes a compass pointer – pointing in which direction? I’ll give you one guess!

  2. The arrow in fedex stands for “speed and precision”

    they wanted it to be hard to find, b/c if a consumer finds a “secret” in a logo, they are more then likely to remember the logo and even tell someone else about it.

  3. Pingback: Salzstangenblog » Blog Archive » Versteckte Bedeutungen vom Amazon & FedEx Logo

  4. There’s an interview online with the Fed Ex logo designer.

    He said it was a simple mistake that the arrow shows up. It’s a coincidence that it seems to indicate “speed” or direction or whatever. It’s just one of those things that worked out with the right font at the right time.

    No hidden meaning there.

  5. The arrow in the FedEx logo is “acting as a background?” That is ridiculous. It isn’t an actual arrow they put in there. It is just the way those two letters happen to go together to recreate the shape of the arrow. The way you worded it made you sound really amateur.

  6. Funny how you can only see one side of things until someone points out the other and u go How the Hell did I miss that!!??

  7. Seeing as how the Masons were basically the founder of this country the had and still have a hand in most of what goes on… That being said, if you look at most icons you can see the Eye of Ra in ‘em.

  8. I’ve noticed that in several companies there are Arrows or triangles that point to the right or east. Some are not as clear as AMazon and Fed Ex. Companies like AOL, Sprint, Wachovia, Taco Bell (the tilted bell), and a few others I can’t remember at this time.

  9. Amazon logo meaning: " a mazon from alpha to Omega…" the perfect men will be the end a Mazonic Humanity..like george Washingtong inside of Omega sign at the dollar bill…. the masonic dream….

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