The Amazon logo:
Can you identify which is the real logo of Amazon.com without referring? The clue is at the yellow arrow. Amazon is an online shopping site, and to indicates that they do have all types of goods, they made their arrow on their logo showing “A to Z” - so the actual Amazon logo will be the one at the bottom right.
FedEx Logo:
Do you see any arrows on FedEx’s logo? I saw it a few times at other site saying that there’s an arrow hidden in the FedEx arrow, but I couldn’t find it. I have now know where it is, it’s your turn to find. The clue is that the arrow is located in between the alphabet E and X, and the arrow is white, acting as a background.
Both Amazon and FedEx logo are very creative, but I like the FedEx logo more. You won’t be able to see it easily, unlike Amazon’s logo. Is there any other logos with hidden meanings that you know? Feel free to suggest them at the comment box below, but make sure you know what’s hidden.
Amazon logo via Digital Inspiration
FedEx logo via The Sneeze
January 18th, 2007 at 7:04 pm
that’s something interesting to learn about, do you know what does the arrow in FedEx’s logo stand for?
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mark reply on September 8, 2008 9:22 am:
the arrow in the fed ex logo means moving fast and forward
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January 18th, 2007 at 10:33 pm
Maybe it symbolized them as a delivery service? Not really sure though.
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January 19th, 2007 at 12:13 am
Another one will be Carrefour’s logo with a big hidden C.
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January 19th, 2007 at 6:05 am
Look carefully at the Northwest Airlines Logo! The N is alone, and then a triangle makes the N into a W. The logo is in a circle - which the triangle then becomes a compass pointer - pointing in which direction? I’ll give you one guess!
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September 26th, 2007 at 9:39 pm
These are very interesting, but are these logos designed for the consumer to find these hidden items?
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September 26th, 2007 at 11:33 pm
The FedEx logo is obviously on either side of their trucks. Ironically it’s pointing the wrong direction on one side of the truck.
-fs
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September 28th, 2007 at 5:35 am
The arrow in fedex stands for “speed and precision”
they wanted it to be hard to find, b/c if a consumer finds a “secret” in a logo, they are more then likely to remember the logo and even tell someone else about it.
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October 2nd, 2007 at 10:51 am
Did you know that you can spell the word “TOYOTA” from their Toyota symbol?
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October 3rd, 2007 at 3:10 am
[...] ist ein Pfeil versteckt. Aber wo? Ich musste bei vc auch erstmal den Spoiler ausklappen um zu sehen: Der Pfeil befindet sich zwischen dem E und dem x [...]
October 3rd, 2007 at 6:03 am
The logo of Sun (http://www.sun.com/) is kind of hidden.
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October 3rd, 2007 at 12:49 pm
There’s an interview online with the Fed Ex logo designer.
He said it was a simple mistake that the arrow shows up. It’s a coincidence that it seems to indicate “speed” or direction or whatever. It’s just one of those things that worked out with the right font at the right time.
No hidden meaning there.
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October 3rd, 2007 at 8:40 pm
The Pepsi logo reads “lsd3d” when turned upside down.
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October 4th, 2007 at 5:26 am
Ok, what does “Isd3d” mean?
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October 5th, 2007 at 2:53 pm
lsd3d = LSD-ed = High on LSD
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October 6th, 2007 at 12:19 pm
jeeso..
lsd’d
trippin?
gerrit yet?
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October 7th, 2007 at 7:30 pm
Vittel Water’s logo spells out vittel if you take it apart.
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October 10th, 2007 at 8:53 am
evian = niave
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October 12th, 2007 at 6:55 pm
^^^ wtf does niave mean?
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October 13th, 2007 at 11:49 am
He spelled it wrong…
Evian = Naive
Definition:
http://www.google.com/search?hl=en&q=define%3A+naive&btnG=Google+Search
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October 13th, 2007 at 5:40 pm
The arrow in the FedEx logo is “acting as a background?” That is ridiculous. It isn’t an actual arrow they put in there. It is just the way those two letters happen to go together to recreate the shape of the arrow. The way you worded it made you sound really amateur.
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October 14th, 2007 at 2:39 am
“The Pepsi logo reads “lsd3d” when turned upside down.”
thanks but nooo thanks
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October 16th, 2007 at 5:24 am
Very cool stuff. Would love to have been a fly on the wall when some of these logos were created.
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October 17th, 2007 at 4:18 am
I believe the arrow in FedEx’s logo is a secret sign from Carol Burnette saying “Good Night” to her daughter.
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December 19th, 2007 at 2:29 am
Very interesting article. I will never look at ogos the in the same way.
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January 1st, 2008 at 8:24 am
Take a look at the logo of Carrefour.
http://www.google.com/search?q=carrefour+logo&rls=com.microsoft:en-us:IE-SearchBox&ie=UTF-8&oe=UTF-8&sourceid=ie7
It has a hidden C between the red and the yellow arrows.
I observed it only yesterday when I visited Carrefoure in Taipei
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February 21st, 2008 at 11:57 am
The FedEx logo was designed with the arrow in mind. I read an article on how they re-designed the letters to make that arrow.
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March 2nd, 2008 at 5:03 am
http://www.metacafe.com/watch/1131329/hidden_secrets_in_company_logos/ I made a video with all of the info here, check it out!
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April 29th, 2008 at 1:33 pm
Check out the US Postal service logo. The most obvious read is an eagles head in profile. But its also a hand (the beak) sticking a letter (the white rectangular shape) in a mailbox (the eagle’s outline). The point of view is from inside the mailbox. Pretty cool. Check it out: http://map.sdsu.edu/geog104/lecture/images/usps_logo2.jpg
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August 13th, 2008 at 9:29 pm
Funny how you can only see one side of things until someone points out the other and u go How the Hell did I miss that!!??
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